Explore the frontier of design for change.
We are all waking up to a stark truth; everything about how we exist, our way of relating to the earth and to each other, needs to change. And many of us, both inside and outside of the design community, feel a calling to use our skills to help advance this change. We need a new kind of designer to help guide our transition. This project is in service of this emergent field of design.
Journey to the margins to discover design insights in unexpected places.
Our conversations cover a kaleidoscope of experience — from wilderness treks to VR films, communal festivals to immersive theater and beyond.
In each episode, we’ll deconstruct an experience with its creator
— together, revealing strategies, insights and techniques for transformative experience design.
And unpack what makes these moments transformative.
Ultimately, our ambition is to organize these insights into a structured framework and design methodology for changemakers.
Meet your hosts.
Joel Krieger
Joel is an interdisciplinary design director with over two decades in the field. With a focus on immersive design, he has held design leadership roles at studios like Magic Leap, Second Story, SapientNitro and Razorfish. Endlessly fascinated by the art of collaboration, he enjoys bringing together radically different ideas and people.
Pavani Yalla
Pavani is a fierce believer in the critical role that emotion plays in experience. Over the past 15 years she has designed and directed interactive stories, products and services that span both digital and physical realms. She enjoys building new processes and tools for the emerging field of UX within physical environments.
“As homo sapiens’ entry in any intergalactic design competition, industrial civilization would be tossed out at the qualifying round.
It doesn’t fit. It won’t last. The scale is wrong. And even its apologists admit that it is not very pretty. The design failures of industrially/technologically driven societies are manifest in the loss of diversity of all kinds, destabilization of the earth’s biogeochemical cycles, pollution, soil erosion, ugliness, poverty, injustice, social decay, and economic instability.”
— David Orr, Earth in Mind